How We Build Who's on Second

One thing we hear a lot from coaches who try Who's on Second: "Wait, you just added that?" We ship new features and improvements constantly, and we think you should know how and why.

We Ship Fast

We don't sit on finished features. When something's ready, tested, and working, it goes live. Some weeks that means three or four updates. Some weeks it's a single focused improvement. The pace depends on what coaches need most.

This isn't about moving fast for the sake of it. Every update goes through automated quality checks, and every deployment uses a zero-downtime process so you never lose access to your lineups mid-game. We take reliability seriously because your lineup data matters most at 5 PM on a Saturday, not at 10 AM on a Tuesday.

The Press Box: Your Front Row Seat

Every update we ship gets posted to the Press Box, our in-app changelog. Open the app and you'll see a small badge when there's something new. Click in to read exactly what changed, what you can do now that you couldn't before, and why we built it.

We write Press Box entries the way we'd explain a new feature to a coach between innings. No marketing speak, no jargon. Just "here's what changed and here's why it matters to you."

If you want to see what we've been up to, the Press Box is always there in the main navigation.

Built by Listening

The best features we've shipped started as conversations with coaches. When multiple coaches mention the same friction point, that moves to the top of the list.

A few examples:

• Undo and version history came from a coach who accidentally cleared a lineup the night before a game
• External pitch counts came from coaches dealing with players on multiple teams
• Set Lineup came from coaches tired of rebuilding the batting order every game
• Parent access came from a coach who wanted to stop fielding "why didn't my player..." texts

We don't build in a vacuum. If you're using the app and something feels wrong, or there's a feature that would make your life easier, that feedback directly shapes what we work on next.

What's on Deck

We're always working on making the core experience better. That means smarter auto-generation, faster workflows, and more flexibility for different league formats.

Without making promises about specific dates, here's what we're actively thinking about:

• Live in-game tracking so you can follow along pitch by pitch, update lineups on the fly, and hand off scoring duties to a scorekeeper in the stands
• League-level administration for board members and district coordinators
• More ways to visualize season-long fairness trends
• Deeper support for tournament formats and bracket play
• Continued polish of the mobile experience for true dugout use

More Features, Same Price

Every feature we ship gets added to your existing subscription. The price you signed up at is the price you keep, and the product keeps getting better around you.

That's the deal we think is fair: you pay a reasonable price, we keep building. The longer you stick around, the more value you get for the same cost.

Tell Us What You Need

The fastest way to shape what gets built next is to tell us. If you're a coach using Who's on Second, your feedback carries real weight. We read every message that comes in.

Drop us a line at [email protected] or use the feedback option in the app. We'll respond, and if your idea makes sense for coaches broadly, there's a good chance you'll see it in the Press Box before long.